# Research — AEO For Good

**Learn from our experience.**

AEO is a science. Learn from our experiment results to improve your brand's presence in AI answers.

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- **[Purpose-Driven Brands Have a Mission Opportunity Gap in AI Answers](https://aeoforgood.com/research/purpose-driven-brands-have-a-mission-opportunity-gap-in-ai-answers):** AI engines are aware of purpose-driven brands, but rarely surface them to buyers. Across 1,280 answers in eight categories, certified brands were a median of 6% of the companies named until buyers asked for values. That gap is the Mission Opportunity Gap.

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## See how AI describes your organization

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